2011 Financial Harmony Study
The Financial Harmony Study, conducted by MDRT and the Boomer Project, surveyed consumers and financial advisors to measure perceptions and attitudes between consumers of financial products and services and their financial advisor or professional. The results of this study highlight a significant gap between how financial advisors rate themselves and how clients rate their advisors. They also reveal consumers value Honesty and Trust as the two most important traits in their advisors, above Delivers Results and Knowledge.
The results of the survey were compiled to create the MDRT Financial Harmony Index (FHI), which measures how consumers rate advisors across four important attributes; how advisors rate themselves on the same measures; and the gap between the two ratings.
Browse these resources developed to enhance the findings of the study, including the complete report and the Financial Harmony Index tuner, which allows MDRT members to learn their personal FHI.
Financial Harmony Study Resources:
MDRT Member Exclusives:
2010 Generational Financial Confidence Study
MDRT and the Boomer Project collaborated to survey over 1,800 adults of all ages to learn about their current attitudes when it comes to saving, investing and financial planning, in an effort to assist all financial advisors in capitalizing on opportunities by tailoring their approach with clients of all generations.
Take advantage of the Research Report and other resources you'll find here to offer the best client service possible in today's competitive market and target prospects most efficiently in this post-recession age. In it you will learn about the six things advisors need to know and do:
| Know |
Do |
| Today's clients are ready to talk about plans and planning |
Focus today's client calls on confidence issues |
| There is a new normal for financial thinking |
Understand how behavior isnt matching thinking, yet |
| The future is with Boomers and Gen X, those clients age 30 to mid-50s |
Get to know your younger Boomer and Gen X clients |
| The most important attribute is trust |
Those who rebuild trust fastest will win |
| Know you serve different roles for different generations |
Focus on investments with older clients, making money with younger |
| Understand how clients today respond to your sales tactics |
Focus on honesty, knowledge and straight-forward advice |
All Financial Professionals
MDRT Member Exclusives
- Podcasts
- Focus on Confidence to Open Doors with Todays Consumers MP3 | WAV
- Opportunities for Todays Advisor and Making the Connection MP3 | WAV
- Tailor Your Pitch One Size Does Not Fit All MP3 | WAV
- Web Seminar
Financial Planning Attitude Tracker
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