Focus Session: Marketing

Tuesday, June 15
2 p.m. – 3 p.m.

Stand Out: Differentiate or Disappear


Larry Mersereau, CTC


Why should I choose you? It’s the unspoken question on every prospect’s mind — even some of your current clients’ minds. If you can’t answer it confidently, in a few well-chosen words, you’re leaving them to come up with a good answer on their own. This session gives you powerful tools to help you stand out from the crowd of competing options, position and entrench your brand securely in your market, and sell from a position of power.

Appeal: Global
Level: General
Interpreted: Korean, Spanish