Clients don’t buy what you do; they buy why you do it. Communicating this message to clients is much deeper than an elevator pitch or unique value proposition. This session will cover the six components of a world-class opportunity statement: What you believe, why you believe it, how you help, how you do it differently, who you’ve done it for and finally asking for the business. Learn how to develop a clear opportunity filter for your ideal client so you can know in the first 15 seconds instead of chasing for 15 months.
