By definition, what are goals? Goals are things that we work for. Goals are things that have a definitive timetable of completion. Goals are things that are 100% within our control. Conversely, desires are things that we hope for, that we pray for, that do not have a definitive timetable of completion, that are outside of our control.

Who thinks it's a great goal to make Top of the Table? Show of hands. Every single one of you that raised your hand is wrong. It is not your goal to make Top of the Table. It is your desire. Why? Which one of you in this room controls the stock market? Which one of you in this room controls interest rates? Which one of you in this room controls taxes? Which one of you in this room controls who buys, what they buy, when they buy, and how much they buy? So, making Top of the Table is not your goal because you do not control it.

It is your desire, and it's OK to have that desire. Goals, again, are things that you control, that have a definitive timetable of completion.

Therefore, here's my goal. I'm going to call 20 people every single day. I'm going to send out 20 emails every single day. I'm going to schedule a minimum of three appointments every single day, for some point in the future. I'm going to attend three networking functions every single week.

If I do all of those things, am I going to make Top of the Table? Maybe I will, maybe I won't. But I'm focusing on the things I control. What if I told you, "Hey guys, I'm going to run in the Boston Marathon next year. And not only am I going to run in the Boston Marathon, I'm going to place in the top three. And I'm committed to training at least twice a month."

You'll laugh at me. Why? Because the things that I'm doing do not match. My actions do not match my declared objectives. That's what happens when we mistakenly label our desires as goals. I'm going to lose 20 pounds. That's my goal. To lose 20 pounds. Go to the gym today? Nah. You eating right? Nah.

If my desire is to lose 20 pounds, what is my goal? I'm going to go to the gym three days a week. I'm going to eat a well-balanced meal. I'm not going to eat junk food after 7 p.m. If I do all those things, am I going to lose 20 pounds? Maybe, maybe not. But do you see the difference?

We can get stuck in the mud mischaracterizing our desires as goals and have literally done nothing. And we wonder why. Definition of insanity is what? Doing the same thing over and over again and expecting a different result.

So if we focus again on the things we control, it's great to have desires. It's great to have the vision board. I'm not telling you not to have that. But then let's back out from that and go, what are the things I can do on a daily basis to make it happen? For those of you who've ever been through my coaching series, I teach this thing called “Win the Day.”

I don't do annual plans. I don't do quarterly plans, monthly plans. Here's an exercise you can take. Take the amount of money you want to make on an annual basis, whatever that is, and divide that by 200, assuming you're going to work 200 days a year. You'll take some weekends off, holiday, vacation time, but you're going to work 200 days a year.

Take whatever number you want to make, divide that by 200, and you're going to come up with a number. That is your daily revenue target. That is your desired daily revenue target. Mine is $3 million. I want to do a minimum of $3 million of revenue in a calendar year. But even me, the great Eszylfie Taylor, if you say, "Eszylfie, you got to make $3,000,000 this year,” I go, "OK, that's a lot."

$3 million divided by 200 is what? $15,000 a day. Can I sell $200,000 annuity today? Yep, I can do that. Can I sell $15,000 on annual life premium today? Yep, I can do that. That's all I focus on. I want three appointments a day with each one of those three being a potential $15K outcome or better. $15,000 a day.

I know what some of you are thinking. “Come on Eszylfie, you make $15,000 every single day?” And the God's honest truth about that is no, I don't. I don't make $15,000 every day. Some days I make $100,000. Some days I make $50,000. Some days I make $2,000. Some days I make nothing.

But I don't get too high on the highs. I don't get too low on the lows. I stay the course and focus on the things that I control. When you apply goals versus desires not only to your business but to your health and wellness and even to your relationships, you will see massive change in your life.