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Applied neuroscience expert Franc Godri discusses the science of storytelling, explains how it affects decision making and shares how to achieve an emotional response from your clients.

For your message to be effective, it has to bypass the judgement of your audience's brain. Applied neuroscience expert Franc Godri discusses the science of bypassing the neocortex so you can get intentional, and efficient, with you stories.

Applied neuroscience expert Franc Godri discusses the essence of leadership, how it differs from management, and how to lead change. Inspiring your clients to change — to buy a new product or service, or to alter their perspective on their finances — requires careful consideration in your approach. Godri explains the neuroscience behind the most successful approach: storytelling.

Applied neuroscience expert Franc Godri discusses how the brain views the opportunity for gain versus the the opportunity for a loss, and how you can tweak your messaging to drive clients to make a decision.

Applied neuroscience expert Franc Godri explains why you hit a wall when you start talking about facts and figures, and shares how to achieve an emotional response from your clients instead.

For your message to be effective, it has to bypass the judgement of your audience's brain. Applied neuroscience expert Franc Godri discusses the six "limbic levers" to bypass the neocortex so you can get intentional, and efficient, with you stories.

Applied neuroscience expert Franc Godri discusses the essence of leadership, why change is uncomfortable, and what is needed to inspire change in yourself and those you lead.

Applied neuroscience expert Franc Godri discusses the science of storytelling, explains how it affects decision making and shares how to achieve an emotional response from your clients.

For your message to be effective, it has to bypass the judgement of your audience's brain. Applied neuroscience expert Franc Godri discusses the science of bypassing the neocortex so you can get intentional, and efficient, with you stories.

Change can be difficult and uncomfortable, but is necessary for growth. Inspiring your clients to change — to buy a new product or service, or to alter their perspective on their finances — requires careful consideration in your approach. Franc Godri explains the neuroscience behind the most successful approach: storytelling.