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Being a great communicator takes time and effort. This session helps you craft a clear, concise and compelling story to share with prospects, including a template to formulate answers to the three most common and important client questions:

• Do you understand the complexities of my situation?
• What will you do with our money?
• What other services do you provide?

You work hard to find prospects. Don't lose them — and damage your brand — because you're not using concise, clear and compelling communications. Find out how you can organize your thoughts, answer the three questions people have before working with an advisor and acquire clients.

DeMoss explains what you need to make sure you address for all clients and why they won't understand what you do without this information.

Average people attempt to understand common terms of financial language as part of this presentation about choosing the right words in your communication with clients.

Understanding clients' priorities is a key aspect of communicating the value of your service.

The words you use have an impact on how clients respond to you. See why you may want to adjust the way you define what you charge.

Words have an emotional impact on your clients. Because clients make decisions based on emotion, it's important to choose the right language to be more effective. DeMoss and Rothberg share data from a partnership between Maslansky and Parters, and Invesco Consulting to help you evaluate and improve your messaging with four principles.

Words have an emotional impact on your clients. Because clients make decisions based on emotion, it's important to choose the right language to be more effective. DeMoss and Rothberg share data from a partnership between Maslansky and Parters, and Invesco Consulting to help you evaluate and improve your messaging with four principles.

Being a great communicator takes time and effort. This session helps you craft a clear, concise and compelling story to share with prospects, including a template to formulate answers to the three most common and important client questions: • Do you understand the complexities of my situation? • What will you do with our money? • What other services do you provide?

You work hard to find prospects. Don't lose them — and damage your brand — because you're not using concise, clear and compelling communications. Find out how you can organize your thoughts, answer the three questions people have before working with an advisor and acquire clients.