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Guy Kawasaki

Jun 21, 2017

The art of enchantment

How can you impact people’s lives and appeal to their hearts and minds? Guy Kawasaki, the author and marketing evangelist who helped develop the Macintosh computer brand and now works for graphic-design service Canva and as a brand ambassador for Mercedes-Benz, shares 10 ideas for enchanting others.

Guy Kawasaki

Jan 26, 201818 min

The art of enchantment

Want to impact people’s lives and appeal to their hearts and minds? Kawasaki, who helped developed the Macintosh computer brand and now works for graphic-design service Canva and as brand ambassador for Mercedes-Benz, shares 10 ideas for enchanting others and includes an obligatory Steve Jobs story. Presented at the 2017 Annual Meeting.