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What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above. Branding expert Sally Hogshead discovered that high-performers earn advocates and become irreplaceable by communicating differently. It’s not enough to be the best if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you're recognized for your accomplishments. Discover the top traits of high-performing personal brands, learn the pitfalls to avoid and identify your top unique personality advantages.

What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above. Branding expert Sally Hogshead discovered that high-performers earn advocates and become irreplaceable by communicating differently. It’s not enough to be the best if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you're recognized for your accomplishments. Discover the top traits of high-performing personal brands, learn the pitfalls to avoid and identify your top unique personality advantages.

Branding expert Sally Hogshead discusses how communication separates the most valued professionals from the rest of the pack. You will learn how to describe, measure and improve how you add value, and pick up the words you need to authentically describe yourself in introductions, meetings and other high-stakes situations. You will also discover the situations in which you're most likely to over-deliver and outperform, and the areas in which you will not.

What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above. Branding expert Sally Hogshead discovered that high-performers earn advocates and become irreplaceable by communicating differently. It’s not enough to be the best if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you're recognized for your accomplishments. Discover the top traits of high-performing personal brands and identify your top unique personality advantages.

What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above. Branding expert Sally Hogshead discovered that high-performers earn advocates and become irreplaceable by communicating differently. It’s not enough to be the best if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you're recognized for your accomplishments. Discover the top traits of high-performing personal brands, learn the pitfalls to avoid and identify your top unique personality advantages.