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Professor Sonia Marciano details the three things that explain enterprise value in total, which leads to today’s U.S. economy being concentrated in very few firms.

Commodity has become an ugly word. Professor Sonia Marciano offers a checklist for self-diagnosis and, more importantly, what action to take if you fear your business is being commoditized.

How do you determine what to invest in in your business? Professor Sonia Marciano explains how to identify the areas of focus that will help you compete and improve your profitability.

FAANG, an acronym for the best-performing tech stocks, has a big percentage of the market share. Business-strategy professor Sonia Marciano explains what gives them command of the market, giving consumers fewer choices today than in the past.

Business-strategy professor Sonia Marciano provides a self-assessment of the six factors that indicate you're a commodity.

Business-strategy professor Sonia Marciano discusses business strategy mistakes by examining why car-makers Toyota and GM have larger market shares than Subaru but Subaru has higher unit profitability.

Professor Sonia Marciano details the three things that explain enterprise value in total, which leads to today’s U.S. economy being concentrated in very few firms.

Commodity has become an ugly word. Professor Sonia Marciano offers a checklist for self-diagnosis and, more importantly, what action to take if you fear your business is being commoditized.

How do you determine what to invest in in your business? Professor Sonia Marciano explains how to identify the areas of focus that will help you compete and improve your profitability.