It's not going to happen overnight, but it doesn't have to take years. You've got to learn how to connect with people. So I started writing books. My first book was “Act Now: How I Turn Ideas Into Million Dollar Products.” Then a second book, then a third book. I've now put out about eight books. You need to partner with the right kind of people in the process.

How many have heard of Zig Ziglar before, the famous motivator? He wrote a book that I bought back in 1984 called “The Secrets of Closing the Sale.” When Zig passed away seven years ago, he had never done social media. The family said, “Can we put a Facebook page up for people to leave a tribute?” There are 4.7 million people on Zig Ziglar's Facebook page. So I went to the family and said, "I'd like to rerelease some of Zig's content and talk about how it's been influential in my life." Because Zig was a mentor to me and teaching me how to sell. This is the newest book that just came out: It's “Secrets of Closing the Sale with Zig Ziglar and Kevin Harrington.” There I am on the jacket in the back.

So I partnered with Zig to help me build my brand to get access to his 4.7 million followers. Now we've started doing Facebook live into 4.7 million people. We had 500,000 people one day on a Facebook live sitting at my kitchen table. That's powerful. It's amazing.

This is why I talk about the power of video. Here I am, 35-plus years shooting videos, shooting infomercials, but there's been more video content uploaded in the last 30 days onto the internet than was created in the last 30 years of television. And video gives you a much more powerful response. It gives you a much higher conversion. You'll convert at an 80% level using video.

And using some of the old-school media like radio and TV is fine. I got on one radio show and said, "I'll go on your show, we'll do three minutes, five minutes, 10 minutes, whatever it takes, whatever you want." I'm talking about some big shows. “With one condition: I want to be able to send people to a website to get a free chapter in my book.” That's all I asked. They said, "OK, so you're going to go on the radio, you're not going to sell anything, you're just going to send them to a website for something free? Absolutely. Let's do it."

I got the five radio shows, 25 radio shows, 50, 100, 125. Never had to leave my living room or my office. Did it right there on the phone, and this was creating amazing content for me and driving massive amounts of people to a website. This was part of my creating content.

Networking myself, building each time, filming, creating content, putting it out on the internet. I then started doing a live podcast. How many here do a podcast of their own? I have my own weekly podcast that I put on, and I interview experts. But I also want to be on many other podcasts; I probably do at least five additional podcasts every week.

One day I get a phone call from a gentleman in the insurance industry. His name was Ed Mylett. He's an insurance guy. He put me on his podcast, interviewed me, we put it out. This ended up getting downloaded 6 million times. There's a woman here who used to be on the news out of Chicago. She said, "You know what? I read the news and the weather and that's not very exciting for me. I want my own TV show, I want to interview experts." She started doing this, her own show, interviewing celebrities and experts, getting all the followings of all of them, and now she's a billionaire.

Does anyone know who I'm talking about? Oprah Winfrey. Yes. This is the process of tuning in to this new world. This is a world where people like Kylie Jenner have built a billion-dollar business and has never done anything as seen on TV herself. She's all on the internet connecting with people, using social media to connect. Facebook has over 2.5 billion users, but there are 1,800 target points that you can connect to people by age, relationship, gender, generation, business, industry. You can tune in, you can connect with them. If they're authors, dentists, chiropractors, yoga instructors, you have the ability to be much more efficient.

Television was costing me thousands of dollars. To go on a national cable network was $20,000. To go on Facebook, $5. Oh, let's try that. But what are you going to do with the traffic? I mentioned all these people that I was sending from the radio show. Where did I send them? I sent them to a funnel. This is the wave of the future. You create the funnel. The trip wire is sending them to the website that they kind of trip into your website where you're going to give them something free. You got to give them a warm and fuzzy. You're not trying to sell anything. You're giving them content, you're educating them, they're getting a free chapter.

Then the third step is the core offer that you can now, as you're continuing to send email automation out, you've got 20 or so emails written for the next three, four, five weeks. They get content every couple days. You're giving them great stuff. They're like, Wow, I love this. Now you have a core offer and there's retargeting involved in the process so that when they'd come to that website, if they click and they start downloading things, you have their information. But if they don't, you can still retarget them if you have pixels on your website. So a little technical, but if you haven't learned how to build funnels yet in your local market, go do it. Because this game-changed my business.

I'm going to give you one example. There's a guy named Michael Dubin that started the company Dollar Shave Club. He got tired of spending huge money on razors. Michael said, "Hey, I should just create a video. Let's send a viral video out and let's see what happens." But he didn't have any money. So he said, "Look, I've got $4,500 in my pocket. I'm going to go spend it on creating a video." That's what he did, and he got 10,000 customers, then he got 20,000 customers, 50,000, 100,000 customers. All of a sudden, lots of traction. People were like, “Wow, what's going on with this Dollar Shave Club?” Unilever bought the company for $1 billion. Unbelievable. From a $4,500 investment.

So the world has changed. It's moving fast. There's opportunities. You need to learn how to connect with the folks that are out there. There's something I call micro moments on the internet. For insurance, when people are making decisions, there are micro moments at any particular time that you can connect with them at the time that they're getting some bids or talking to people or thinking about talking. Who should they talk to? Do they need a second opinion? These are micro moments that if you go and you start doing digital targeting, you can actually target people who are already in the process of getting bids from maybe one of your competitors. So this for me is the wave of the future.