This is the first page of a 13-part guide.

The benefit of seminars is incredibly straightforward: Acquiring new clients is the way to grow a business, and seminars can help you acquire more clients in less time.

Of course, that’s just one of several reasons you should consider holding these events:

• Meet with and get to know a large number of people at one time.
• Meet people in a favorable and comfortable environment.
• Establish yourself as an expert.
• Educate clients and prospects about a specific problem while offering a fun, educational event at no cost to them.
• Gain referrals for future business opportunities.
• Serve existing clients through continued education.
• Utilize technology to provide new ways to connect efficiently and safely.

Seminars can be an effective way to retain your existing client base and develop new clients. The type of seminar can depend on location. Should you take the seminar to the market, or should you invite the market to your preferred venue? Should you meet in person or offer the seminar as a webinar?

YOUR OBJECTIVES

What is the purpose of the seminar?

• Generate new prospects.
• Service an existing client base and keep them informed of your products and services.
• Generate referrals from your existing client base.
• Increase your community’s awareness of your services.

Go to next section: Who do you want to attend your seminars?