Ideas for unique client engagement and deeper client relationships

Do you sell a product or a process? Have you ever thought about selling a unique client journey — one that you can articulate from the outset, and one that compels clients to stick with you and work in partnership over the long term? If you really want to make a difference in people's lives, as well as being a valued trusted advisor, Smith shows you how to create a three-level journey proposition that will have clients wanting to join your practice and give you confidence to say no to wrong-fit clients.