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Aug 28 2023

Bring clarity by explaining complicated topics

Clients who are bored or confused, aren’t likely to buy. In providing an outstanding client experience, it’s more than how much you know; it’s how you say it. Just as it’s difficult to understand a doctor’s diagnosis and follow their treatment plan for you if they use a lot of jargon, clients also will struggle to follow your advice if you overwhelm them with jargon. Watch this video to understand how you can more effectively talk with your clients.

By Brian H. Ashe, CLU, Chee Hong Gan, ChFC, CLU, James E. Rogers, CLU, CFP, Jeremy Mark Wellington, Dip PFS, Dip CII

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