I’m really excited to be here today. In 2010 I spoke at my very first MDRT meeting in this very hotel on this very stage, so I’m excited to be back. At that time I spoke about using one of these (raises cell phone), as a digital office. I think the room thought, that’s really crazy and strange. I think today we would say that’s commonplace. Today I’m thrilled to dive into another topic that’s game changing and reshaping the life insurance industry, AI, and also the digital tools that we can use to transform client communications and create meaningful relationships with our customers.

Picture this, reaching out to clients in a way that feels tailor made just for them. With AI driven CRM, we’re tapping into customer data to craft messages that resonate, policy updates, premium reminders, all timed just right. It’s like having a personal assistant who knows exactly what each and every customer needs to boost interaction, engagement, and retention. AI isn’t just about data, it’s also a wordsmith. Imagine content that reads like it was written by a human, tailored to each client’s preferences, and no it’s not sci-fi. AI algorithms analyze communications today. They can look at the styles and create content that speaks to clients individually. We’re talking about real connections, all thanks to intelligent content generation.

So let’s dive into the psychology of that. I think we’d agree persuasion is an art, but that means AI is the paintbrush. Crafting messages that prompt feedback, questions, and interactions isn’t luck, it’s a strategy. AI can tailor messages to elicit responses, propel meaningful conversations and drive engagement. Our AI journey doesn’t stop there. One of the more successful ways we’ve seen it used is in a continuous cycle of improvement. In my own office we’ve used AI to generate email content to our customers for customer service, for policy reminders, and for customers’ interactions through chatbots. That means are staff can be available 24-7, 365 days a year. It never gets tired, it never gets bored, and it always has something interesting to say. AI gobbles up data, learns from it, and then refines strategies. This iterative process ensures we’re always up to date with client preferences, molding our communications to match their evolving needs.

AI’s potential is immense, but so are the ethical considerations. We’re talking about transparency, and ensuring clients know when AI is at work. We cannot forget privacy, data security, and compliance, especially with regulations like GDPR and CCPA which are non-negotiable. Striking a balance between personalization and privacy is key to creating and nurturing trust.

In a nutshell AI powered CRM systems are revolutionizing life insurance. We’re using AI in our office to take telephone conversations that we have with our customers and create automated scripts. It will take the digital conversation and it will create a transcript of the entire call in real time with no effort from a human. Think about that from a compliance perspective how that can help you stay compliant to make sure follow ups are done. AI will even go as far to remind you that you promised to do something during the call, send a follow up, schedule a follow up appointment, send an email. It can actually prompt you to do those things and create that content for you. So as our industry is evolving and these tools are leading the way, there is one more secret I want to tell you. This entire presentation, the script, the outline, the title, the description, and the slides were all created by AI in less than 10 minutes. So if you don’t think you can use AI in your office today, think again. Let’s embrace this exciting new journey ahead of us and start leveraging AI to its full extent.

Transcript

Elevating life insurance: Personalized client connections with AI-powered CRM

Author(s):

Ryan J. Pinney