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Advisors have two roles, Braithwaite says: the advisor when we're with clients and also as our own brand ambassadors. What does your target market see and how do they feel about you when you aren’t there? Discover actionable strategies for emotional branding and differentiated marketing to help you expand your reach and client engagement while growing and having fun with it along the way.

Martonosi originates new coverage options for motorsport athletes and their teams.

Masu applies startup lessons to sharpen his edge as an advisor.

Li’s passion for travel establishes his brand.

Abhishek Raghunath Godbole, MBA, carved a client niche by recognizing the financial planning needs of freelancers such as IT professionals, online teachers and accountants.

Yeo guides young couples to smarter choices with budgets and long-term priorities.

Kim Sunhoo connects with wealthy clients through his golden voice and his golf swing.

Phạm Văn Tiệm and his team embrace a marketing mindset by developing strategies to create new products, engage with prospects and deliver solutions for their clients’ needs.

Perkins serves gold miners with personal experience and enhanced knowledge.

Learn how to fit in with wealthy people.