Building a vertical market to reach great heights
By focusing your time and energy on a specific market, you can distinguish yourself as the recognized resource who is best suited to address clients’ risk management and investment concerns. Limiting your vision to serving a specific community allows you to use your time more effectively, develop a familiarity of their business rhythms and challenges, and improve your visibility and referral opportunities. In this session, you will learn about the issues associated with identifying a vertical market that fits your personality and how to leverage this access to create secondary sales and collaborations with companies servicing the same market.