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How many times in a day or week do you tell yourself, “I need a system for that”? This session covers the mindset shift from a salesperson to a business owner that will provide solutions for that issue. In addition to an overview of the five habits of highly effective salespeople, you will learn how to master your business systems for scalability with sales systems, operations systems and marketing systems.

Clients don’t buy what you do; they buy why you do it. Communicating this message to clients is much deeper than an elevator pitch or unique value proposition. This session will cover the six components of a world-class opportunity statement: What you believe, why you believe it, how you help, how you do it differently, who you’ve done it for and finally asking for the business. Learn how to develop a clear opportunity filter for your ideal client so you can know in the first 15 seconds instead of chasing for 15 months.

Bruce Lund discusses how to leverage your competitive advantage, or how to find, package and sell your “special.” The process begins with celebrating your past instead of suppressing it, since it’s what makes you different. From there, Lund shares ways to tell your story and package your message to be more interesting to prospects, both in the first meeting and through your marketing. In the end, you’ll be able to build, maintain and protect your greatest asset.

"Work like you're showing off every single day for your clients." To connect with your new clients as individuals, sales coach Bruce Lund suggests building out a process for touchpoints during those first 90 days, borrowing from Gary Chapman's "The 5 Love Languages."

Keeping a scoreboard for yourself and your team motivates the kind of activity that brings momentum and success. Professional business trainer Bruce Lund describes his own scoreboard for daily activity you can adapt for your practice.

Clients don’t buy what you do; they buy why you do it. Communicating this message to clients is much deeper than an elevator pitch or unique value proposition. Learn the six components of a world-class opportunity statement: What you believe, why you believe it, how you help, how you do it differently, who you’ve done it for and finally asking for the business. Learn how to develop a clear opportunity filter for your ideal client so you can know in the first 15 seconds instead of chasing for 15 months.

Professional business trainer Bruce Lund discusses the importance of humble bragging, how to leverage your competitive advantage by celebrating your past and how to truly define confidence.

How many times do you tell yourself, “I need a system for that”? This session covers the mindset shift from a salesperson to a solopreneur — an individual solely in charge of the growth in their business. Lund offers the five habits he implemented to create a compound effect and incoming demand for his business.

Clients don’t buy what you do; they buy why you do it. Bruce Lund covers the six components of a world-class opportunity statement: What you believe, why you believe it, how you help, how you do it differently, who you’ve done it for and finally asking for the business. Learn how to develop a clear opportunity filter for your ideal client so you can know in the first 15 seconds instead of chasing for 15 months.

Bruce Lund discusses how to leverage your competitive advantage, or how to find, package and sell your “special.” The process begins with celebrating your past instead of suppressing it, since it’s what makes you different. From there, Lund shares ways to tell your story and package your message to be more interesting to prospects, both in the first meeting and through your marketing.